The campaign talks about duo's (duolingo's mascot) alternate personality called mono, who teaches the users the slang and casual talk of a language. the target audience are casual learners and youngsters who want to know the casual way of speaking a language, as they see on tv shows, songs, etc.
POSTER DESIGN
The concept was 'four letter words' in every language, giving the campaign a cheeky undertone.
This represents the 'alternate identity' of duo the owl, called mono, who only talks about a languages slang and street talk.
BILLBOARD DESIGN
SOCIAL MEDIA GRID
BOOK CONCEPT
Named 'mono's book of things', this book has words and phrases from 18 different languages that no professor or app can teach you.
